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Issue 1

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Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
24 May 2011

Come fly with me

Embraer | www.embraer.com


Embraer’s portfolio of executive jets has evolved over the years and is now composed of four models, the Phenom 100, the Phenom 300, the Legacy 600 and the larger Lineage 1000. In addition to this family of jets, the company has recently shown its concept for two new executive jets at the National Business Aviation Association (NBAA) 60th Annual Meeting & Convention, held at the Georgia World Congress Center, in Atlanta, GA, September 25-27, 2007.

The Phenom jets
Premium comfort, outstanding performance and low operating costs are key design drivers for the Phenom 100 and Phenom 300 best-in-class jets. With the interior designed by BMW Group DesignworksUSA, both aircraft will offer pilots and passengers the comfort and style previously unknown in their categories. The relaxing ambience is enhanced by generous windows and the most ample cabin in their class. Onboard conveniences include a wardrobe or refreshment center, an aft cabin private lavatory with toiletry cabinet, and satellite communications.

The pilot-friendly cockpit and the docile flying qualities of the two new aircraft will enable single-pilot operation. Drawing from Embraer’s design and engineering experience, the Phenom 100 and the Phenom 300 are designed for high utilization and availability. For added safety and reliability, both jets will offer a standard anti-skid brake-by-wire system.

Based on Garmin’s all-glass, fully-integrated avionics suite, the Prodigy flight deck offers Phenom jet operators more advantages than any other avionics suite on today’s market. The cockpit features three interchangeable 12-inch displays – two Primary Flight Displays (PFD) and one Multi-Function Display (MFD). The system integrates all primary flight, navigation, communication, terrain, traffic, weather, engine instrumentation, and crew-alerting system data and presents the composite information in brilliant, sunlight-readable color on three high-definition displays.

In a typical club configuration, the Phenom 100 will comfortably accommodate four passengers. The generous 55-cubic-foot (1.56-cubic-meter) baggage compartment is big enough to store luggage, golf bags and even skis.

Two Pratt & Whitney Canada PW617F engines, with 1,615 pounds of thrust each, power the jet. Its range with four occupants will be 1160 nautical miles (2148 km or 1335 miles) with NBAA IFR reserves, 35 minutes, and 100 nm alternate; or 1320 nautical miles (2445 km or 1519 miles) with NBAA VFR reserves, 45 minutes. The aircraft is capable of flying at 41,000 feet (12,497 meters) at a maximum operating speed of Mach 0.70 and is designed for short-field takeoffs. These characteristics will allow customers to fly nonstop from New York to Miami; and from Los Angeles to Vancouver or Denver at a lower cost than competitive aircraft, including turboprops.

The Phenom 100 is priced at US$ 2.98 million, based on January 2005 economic conditions, in the baseline configuration, for FAA certification. The aircraft’s maiden flight took place last July, and the jet is currently carrying out the certification flight test campaign in order to enter service in mid-2008.

With a configuration to accommodate up to nine occupants, the Phenom 300 jet has a large 76-cubic-foot (2.15-cubic-meter) baggage compartment that will conveniently transport passengers’ luggage, golf bags and skis.

Two Pratt & Whitney Canada PW535E engines, with 3200 pounds of thrust each, power this jet. Its range with six occupants will be 1800 nautical miles (3334 km or 2071 miles) with NBAA IFR reserves, 35 minutes and 100 nm alternate. The aircraft is capable of flying at 45,000 feet (13,716 meters) at a maximum operating speed of Mach 0.78 and is also designed for short-field takeoffs. These capabilities will permit customers to fly nonstop from New York to Denver or Santo Domingo (Dominican Republic); and from Los Angeles to Detroit, Mexico City (Mexico) or Atlanta at a lower cost than competitive aircraft.

Expected to enter service in mid-2009, the Phenom 300 is priced at US$ 6.65 million, based on January 2005 economic conditions, in the baseline configuration, for FAA certification.

The Legacy 600
The Legacy 600 jet provides premium comfort and privacy for up to 16 passengers in three distinct seating areas. Interior standard features include first-class leather seats, a plush divan, an elegant credenza, and spacious tables for dining or meetings. The aircraft also has a full-size galley for hot and cold meals, a full-width aft lavatory, wardrobe and storage cabinet, and an entertainment system with DVD players and satellite telecommunications. Optional High Speed Data (HSD) and Wireless Fidelity (Wi-Fi) capabilities allow customers to browse the Internet, access e-mails and transfer files. The 240-cubic-foot (6.8-cubic-meter) baggage compartment of the Legacy 600 is one of the largest in the industry and is easily accessible during flight, for greater passenger convenience.

The aircraft cruises at a speed of up to Mach 0.80 and has a range of 3250 nautical miles (6019 km or 3740 miles) with eight passengers and NBAA IFR reserves. This range, bolstered by superior passenger and luggage capacity, enables customers to fly nonstop from New York, NJ (US.) to Los Angeles, Calif (USA); Fairbanks, Alaska (USA); Paris (France); Madrid (Spain); London (UK) or Manaus (Brazil); and from Los Angeles to Honolulu, Hawaii (USA) at lower operating costs than competitive aircraft with a similar cabin size. Additionally, the Legacy 600 is one of the largest business jets certified to operate into and out of the London City and Cannes-Mandelieu airports.

The twin-engine business jet is based on the successful ERJ 145 regional jet family platform that has accumulated over 12 million flight hours on nearly 1000 aircraft. With a platform designed to endure an average of 2500 hours per year, low operating cost, and a track record of over 99 percent dispatch reliability, the Legacy 600 offers luxurious comfort and delivers high utilization and high availability.

Priced at US$ 25.41 million, based on January 2008 economic conditions, in the baseline configuration, for FAA certification, 111 Legacy jets currently operate in 20 countries. Also available in Shuttle and Shuttle HC configurations, the Legacy is designed to provide comfort and functionality. The Legacy Shuttle accommodates from 16 to 19 passengers in business class comfort. The Shuttle HC version enhances owner productivity and comfortably seats as many as 37 passengers in a superior airline-quality interior. Prices for the Shuttle versions range from US$ 18.6 million to US$ 19.35 million, based on January 2007 economic conditions, in the baseline configurations, for FAA certification.

The Lineage 1000
The Lineage 1000 jet is based on the EMBRAER 190 commercial platform and was designed with comfort and luxury as top priorities. It will be configured to accommodate up to 19 people in a total cabin volume of 4085 cubic feet (115.7 cubic meters). The flexible interior offers five distinct privacy zones, as many as three lavatories, and an available stand-up shower. There is a set of pre-defined cabin configurations to fit all travelers’ needs, with plentiful room for work, rest and meetings. Amenities aboard include optional items such as Wi-Fi technology and internet access, Electronic Flight Bag (EFB) and other features.

The total baggage capacity is 615 cubic feet (17.4 cubic meters). A large, pressurized aft baggage area, which is conveniently accessible during flight, is more than twice the size of baggage compartments in competitive jets.

The highly-integrated avionics Primus Epic suite by Honeywell comes with five Liquid Crystal Display (LCD) multifunction control screens, Cursor Control Device (CCD), auto-throttle, weather radar with turbulence detection, fly-by-wire, and other cutting-edge technologies.

The Lineage 1000 is powered by two efficient, reliable and easy-to-maintain GE CF34-10E7 engines, with 18,500 pounds of thrust each. Its range with eight passengers will be 4200 nautical miles (4833 miles or 7778 km) with NBAA IFR reserves and 200 nm alternate. The airplane has great airport performance, maximum operating speed of Mach 0.82, and is capable of flying at 41,000 feet (12,497 meters). These characteristics will allow customers to fly nonstop from London (UK) to New York (USA), or anywhere in Europe and Middle East; from Moscow (Russia) to Tokyo (Japan), Quebec (Canada), or anywhere in the Middle East; from New York to Paris (France), Brasília (Brazil), or anywhere in North America; from Jeddah (Saudi Arabia) to Beijing (China), Bangkok (Thailand), or anywhere in Europe, Africa and the Middle East; from Dubai (United Arab Emirates) to Tokyo, Johannesburg (South Africa), Rabat (Morocco), or anywhere in Europe and Middle East, at a lower operational cost and ultimate comfort.

Born for the demands of commercial aviation, the Lineage 1000 platform is designed for quick turnaround, top performance, high utilization, and low maintenance. Its reliability is proven by hundreds of thousands of flight hours, and refined by the latest engineering.

Priced at US$ 42.95 million, based on January 2006 economic conditions, in the baseline configuration, for FAA certification, the Lineage 1000 is expected to enter service in the second half of 2008.


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