du – Taking the UAE’s Communication Industry Forward

du’s entry into the UAE’s communication market introduced a new dynamic era to the sector and challenged the competition. Determined to deliver business excellence and innovation to both consumers and enterprises, du launched a full quadruple play suite to the UAE market comprising fixed line, mobile, broadband, IP and access, TV, managed services and tailored business solution.

The integrated telco led by telecom veteran Osman Sultan, launched its mobile services in February 2007 with a world-class 3.5G network , with innovative communication services that changed the UAE’s telecommunications scene for good. du was established to de-monopolize the country’s telecom market and give customers a true choice in selecting their telecom operator. Competitive pricing, next-generation communication services, simple solution and innovative payment schemes were on the company’s priority agenda.

Osman Sultan, CEO of du explains : “The inception of du was in line with the government’s strategy to create a highly competitive liberalized telecom industry in the UAE. It was only natural for du to understand its mission and the challenging competition ahead, our aim was to make our customers experience and perceive communication in a totally new dimension and we have clearly differentiated our services around those key pillars.”

“Competition d elivers benefit s to customers and since customers are at the heart of all our products and services , we do our best to ensure that we are always updated on the requirements of our customers, in order to become the ir business and telecom partner of choic e. We have clearly differentiate d ourselves through offering integrated solutions that are simple to meet business customer’s demands, partnering with best-of-breed corporations and bringing world-class customer support.” Sultan added.

The integrated telecom service provider has shown full commitment to rapidly roll out its network expansion . To date, du has connected with over 2 million customers across the UAE in just 15 months of operations .

As part of its strategic growth and expansion plans for 2008, du will continue to forge strategic partnership s and agreements with key global partners to bring best-practices and fully integrated end to end services to business customers. du is gearing up to become the partner of choice for the booming ICT demands from the enterprise and SMB sectors and provide smart communication solutions to enhance business effectiveness and productivity . This will further strengthen the Telco's position within the rapidly evolving verticals market , primarily the real-estate, financing and hospitality sectors.

Customized voice communications and data services are poised to be the key business drivers to enable SMBs to overcome market challenges like rising costs . du is all set to achieve distinctive dominance in industry solutions and service bundling through defined business engagement models with partners and customers, in addition to expanding their customer base.

The challenge of changing minds through simplified communications
du is moving towards becoming a fully converged quadruple play operator, providing customers with a one-stop-shop business model for all their telecommunication services. However , introducing simplified communications was no mean feat; within twelve months of launching its operations the new telco had established itself as a full-fledge d telecom service provider, offering a bundled product portfolio of fixed-line, broadband and television services as well as next generation mobile services.

The world of business communication can be a complicated one, so du established a business division to cater to more than just business telecommunication needs and requirements. du business enables small, medium and large companies across vast industries and market groups to improve their productivity, efficiency, reduce the operational cost and enhance performance. The company currently stands as the exclusive communication solution partner to thousands of companies in the United Arab Emirates.

du business – a fully integrated communication’s partner
du business mobile services provides a host of business and entertainment features with single structured billing, mobile roaming , closed business user group, competitive calling rates coupled with preferred international destinations and power -Bill for added convenience to businesses across the UAE.

Mobility solutions such as BlackBerry and Mobile Data extend the reach of business processes beyond the conventional boundaries; accordingly du enables business professionals to connect and access business data while on the move and from anywhere. du voice solutions offer an array of value-added services as well as premium reporting and billing options for inbound and outbound voice traffic. Business contact centre, hosted voice, call select and several other solutions are also part of the product portfolio.

du’s internet & IP access solutions namely MPLS, IPLC, DLC, IP VPN and broad band services, are designed to provide reliable data connectivity for domestic and international business. Managed business TV services include a wide range of TV content solutions suited to commercial and hospitality industry customers. Managed Services aim to enhance the business value of IT investments through improved operational efficiency and service levels , enabling customers to manage control over IT operations as required, while staff focuses on core business .

To stay ahead of competition, the fully integrated telco places customers at the centre of its strategy. Offering business customers high-touch account management with industry expertise to proactively consult and advise specific businesses on how to best utilize communication resources. Professional services offers pre-sales technical consultancy, complete project management, implementation and support, performance management and service auditing to enable businesses take the right decisions at every stage of the business life cycle.

Designed for sophisticated and complex business needs, du offers dedicated service professionals with vast knowledge and experience to tailor the best telecommunication solution. This is further bolstered by exclusive business customer support , offering top quality multilingual round the clock service support to ensure that requests and queries are fulfilled within the agreed service levels.