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Platinum sponsor
HP

Contributors

Dr Sulaiman Al Fahim
Dr Sulaiman Al Fahim

CEO, Hydra Properties
Rising high

Martin Sorrell
Martin Sorrell

Group CEO, WPP
Strategic maneuvers

HE Ali Al-Naimi
Abdallah S. Jum'ah

President and CEO, Saudi Aramco
Global oil resources and the world’s energy future: a holistic view

Fiona Sheridan
Fiona Sheridan

Head Risk Advisory Services, Ernst & Young
Reducing the risk

Enterprise Management

The Middle East and North Africa are currently the most exciting markets globally; with the surge in fiscal growth and a constantly evolving market place, it is more important than ever before to ensure IT Infrastructures of the leading organisations within the territories are properly managed, and able to deliver service excellence through a structured and succinct approach, whilst intrinsically reducing errors and managing risk.

As a result Business Management will be looking at how enterprise management software and corporate performance management as the defining solutions to underpinning successful market growth and development for the leading organisations in the MENA territories.

With software as a service gaining such momentum and notoriety in the marketplace it is becoming increasingly evident that end user organizations need to take active steps in deploying succinct enterprise management solutions across their entire organization. CRM and ERP should not be regarded as just tactical solutions for readying critical data, but perceived as a cross organizational ethos. In order to do this, organizations need to work with the correct strategic partner to be able to deliver a strong, reliable and fully accountable level of service to their customers.

Many organizations are now looking at making sense of the transactional information they have generated, particularly accelerating in Corporate Performance Management (CPM). The presentation and delivery of corporate performance information held in the transactional; layer enterprise wide will allowing management and the executive access to information which reflects where they are today and providing them with the ability to plan for tomorrow.

Topics Under Discussion

  • Using more intelligent customer interaction to increase profits
  • Improving efficiency and profitability whilst Lowering Total Cost of Ownership
  • Leveraging customer data to drive value based product recommendations, cross or up-sell offers and enhance the customer experience
  • Suite or Point solution? Do generic enterprise-wide CRM solutions really work?
  • ERP- an increasing necessity, not a luxury
  • Using ERP solutions to offer total business control under a single, integrated package
  • The challenges of successful implementation and integration of ERP solutions from a people and technology perspective
  • Alligning BI and CPM with core business objectives
  • Using CPM to define strategy and achieve business goals
  • Growing corporate performance management ­ strategy mapping, benchmarking, change management, performance management


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