Lavanya Palani Batcha of Frost & Sullivan paints a picture of the future of unified communications technology.
When rival pay-TV operators Showtime Arabia and Orbit merged earlier this year a new chapter in Middle East media history was written. Orbit-Showtime President and CEO Marc-Antoine d’Halluin, reveals to Diana Milne what really went on behind the scenes when the screen giants joined forces.
The economic crisis has made businesses rethink their priorities. According to a survey carried out by Avaya in the region, customer loyalty and retention ranked as the topmost priority for most CXO’s and 58% of the respondents considered rolling out Unified Communications in order to achieve that. In tough times, businesses want to be closer to their customers and communications is a critical element when it comes to customer satisfaction and retention. In this interview, Nidal Abou-Ltaif, Area VP – Middle East, Africa, Greece and Turkey, Avaya talks about how collaboration technologies like Unified Communications (UC) are playing an important part in enabling organisations to achieve this.